Legal & Compliance
Comprehensive legal policies governing the use of Ortuas services.
Messaging Compliance
A2P Registration & TCPA Compliance
Why A2P Registration Matters
Since 2023, all major U.S. carriers require businesses to register their messaging through The Campaign Registry (TCR) before sending SMS or MMS to consumers. Unregistered messages are subject to filtering, blocking, and significant per-message fines.
A2P 10DLC (10-Digit Long Code) registration ensures your business messages are delivered reliably, with higher throughput and full carrier trust. It also protects consumers from spam and fraud - which is why compliance is non-negotiable.
Our Registration Process
Discovery & Assessment
During your demo call, our team evaluates your business communication needs - including call volume, messaging use cases, and target audience - to determine the optimal A2P setup.
Business Verification
We submit your business details to The Campaign Registry (TCR) for identity verification. This confirms your organization's legitimacy with carriers and is a prerequisite for messaging approval.
Campaign Registration
Each messaging use case (e.g., appointment reminders, follow-ups) is registered as a campaign with detailed descriptions of content, frequency, and opt-in methods to ensure carrier compliance.
Number Provisioning & Activation
Once approved, we provision your dedicated phone number(s) and configure them for A2P messaging. Your number is fully registered and ready for compliant business texting.
Ongoing Compliance Monitoring
We continuously monitor your messaging throughput, carrier feedback, and compliance status. If regulations change, we proactively update your registration to keep you protected.
Regulations We Comply With
TCPA
Telephone Consumer Protection Act - governs consent, opt-out, and contact practices.
A2P 10DLC
Carrier-mandated registration for business messaging over 10-digit numbers.
TCR Registration
The Campaign Registry - centralized database for brand and campaign verification.
CTIA Guidelines
Industry best practices for messaging content, frequency, and consumer protection.
Frequently Asked Questions
What is A2P messaging?
A2P (Application-to-Person) messaging refers to any text message sent from a business application to a consumer's phone. This includes appointment confirmations, follow-up texts, marketing messages, and automated notifications.
Why is A2P registration required?
U.S. carriers (AT&T, T-Mobile, Verizon) now require all businesses sending SMS to register through The Campaign Registry (TCR). Unregistered messages face filtering, blocking, and potential fines. Registration ensures deliverability and legal compliance.
How long does the registration process take?
Typical timelines range from 5–15 business days depending on your business type and carrier review speed. Sole proprietors may experience longer review periods. Our team expedites the process wherever possible.
What is TCPA compliance?
The Telephone Consumer Protection Act (TCPA) governs how businesses can contact consumers via phone and text. Compliance requires proper opt-in consent, clear opt-out mechanisms, and adherence to contact frequency guidelines. Ortuas ensures all messaging meets these standards.
Do I need to do anything myself?
No. Our team handles the entire registration process - from business verification through campaign approval and number provisioning. We'll only need basic business information from you during onboarding.
What happens if I'm already registered with another provider?
We can work with your existing TCR registration or help migrate it. During your demo call, we'll review your current setup and recommend the best path forward.
Acceptable Use Policy
Last Updated: March 2026
Ortuas, operated by Ortuas LLC ("Ortuas," "we," "us," or "our"), provides an AI-powered communication platform including inbound voice reception, outbound AI calling, SMS automation, and appointment scheduling services (the "Services"). This Acceptable Use Policy ("AUP") governs your use of the Services and is incorporated by reference into our Terms of Service.
By using Ortuas, you agree to comply with this AUP. Violation of this policy may result in immediate suspension or termination of your account without refund.
1. Permitted Uses
You may use Ortuas solely for lawful business communication purposes, including:
- Answering inbound calls on behalf of your business
- Scheduling and confirming appointments with your existing customers or leads who have provided prior consent
- Sending SMS messages to contacts who have opted in to receive communications from your business
- Making outbound AI calls to contacts who have provided prior express written consent as required by the Telephone Consumer Protection Act (TCPA)
2. Prohibited Uses
You may not use Ortuas for any of the following:
2.1 Illegal Communications
You may not use the Services to make calls or send messages to individuals who have not provided the legally required level of consent under the TCPA, state telemarketing laws, or any other applicable law.
2.2 Spam and Unsolicited Communications
You may not use Ortuas to send unsolicited commercial messages, bulk unsolicited SMS, or robocalls to individuals who have not opted in.
2.3 Deceptive or Fraudulent Use
You may not use Ortuas to impersonate any person or entity, make false or misleading statements, engage in phishing, or conduct any form of fraud or deception.
2.4 Harassment
You may not use Ortuas to harass, threaten, abuse, or intimidate any individual.
2.5 Do Not Call (DNC) Violations
You may not use Ortuas to contact any number listed on the National Do Not Call Registry or any state DNC list unless you have a pre-existing business relationship or express written consent.
2.6 Healthcare Data Without a BAA
You may not use Ortuas to process, transmit, or store Protected Health Information (PHI) as defined under HIPAA without first executing a signed Business Associate Agreement (BAA). Contact [email protected].
2.7 Illegal Content
You may not use Ortuas to transmit, store, or process any content that is illegal, defamatory, obscene, or that infringes on the intellectual property rights of any third party.
2.8 System Abuse
You may not attempt to reverse engineer, hack, overload, or interfere with the Ortuas platform or its underlying infrastructure.
2.9 Resale Without Authorization
You may not resell, sublicense, or redistribute the Services without prior written authorization from Ortuas.
3. Your Responsibility for Compliance
You are solely responsible for ensuring that your use of Ortuas complies with all applicable federal, state, and local laws, including but not limited to:
- The Telephone Consumer Protection Act (TCPA)
- The CAN-SPAM Act
- The California Consumer Privacy Act (CCPA/CPRA)
- The Texas Data Privacy and Security Act (TDPSA)
- All applicable state telemarketing and call recording consent laws
- HIPAA (if applicable to your industry)
Ortuas provides tools to support compliance but does not guarantee compliance on your behalf.
4. Enforcement
Ortuas reserves the right to investigate any suspected violation. We may:
- Issue a warning
- Temporarily suspend your account
- Permanently terminate your account without refund
- Report the violation to law enforcement or regulatory authorities
- Pursue legal action to recover damages
5. Reporting Violations
If you become aware of any misuse of the Ortuas platform, please report it to [email protected].
6. Updates to This Policy
Ortuas reserves the right to update this Acceptable Use Policy at any time. Your continued use of the Services after any update constitutes your acceptance of the revised policy.
AI Ethics & Transparency Policy
Last Updated: March 2026
At Ortuas, we believe that AI-powered communication should be transparent, ethical, and trustworthy - for both the businesses that use our platform and the people those businesses serve.
1. AI Disclosure
Ortuas AI voice agents are designed to identify themselves as AI at the start of every call. We do not build or permit AI agents that pretend to be human when sincerely asked. We support and comply with all applicable AI disclosure laws, including California's Bolstering Online Transparency (BOT) Disclosure Act and similar legislation.
2. Call Recording Transparency
Where calls are recorded, Ortuas AI agents notify callers at the start of the call that the conversation may be recorded. This is required by law in all-party consent states and is our standard practice in all states.
3. Data Use
Ortuas uses call data, transcripts, and interaction logs solely for the purpose of delivering and improving the Services. We do not sell call recordings, transcripts, or personal data to third parties for advertising or marketing purposes.
4. Bias and Fairness
We are committed to building AI systems that treat all callers fairly regardless of accent, language, gender, age, or background. Ortuas supports 32 languages and is designed to provide consistent service quality across all demographics.
5. Human Escalation
Ortuas AI agents are designed to recognize when a caller needs to speak with a human and to facilitate that transfer promptly. We do not build systems designed to prevent callers from reaching a human representative.
6. No Manipulation
Ortuas AI agents are not designed to use manipulative, deceptive, or psychologically coercive tactics. Our agents are designed to be helpful, clear, and honest.
7. Healthcare and Sensitive Data
For clients in healthcare or sensitive industries, Ortuas applies additional safeguards including HIPAA-compliant data handling (with a signed BAA), restricted data retention, and enhanced access controls.
8. Accountability
Ortuas maintains internal oversight of our AI systems including regular audits of agent behavior, review of escalation patterns, and monitoring for misuse. To report a concern, contact [email protected].
9. Continuous Improvement
AI technology evolves rapidly. We are committed to continuously improving our systems, updating our policies as new laws and standards emerge, and being transparent about how our AI works.
Subprocessor List
Last Updated: March 2026
Ortuas LLC uses the following third-party service providers ("subprocessors") to deliver the Services. Ortuas maintains contractual data processing agreements with all subprocessors.
Current Subprocessors
| Subprocessor | Purpose | Data Processed | Location |
|---|---|---|---|
| GoHighLevel (GHL) | CRM, workflow automation, calendar, SMS, voice infrastructure | Contact data, call logs, appointment data, SMS content | United States |
| Google LLC (Google Analytics) | Website analytics | Anonymized website usage data, IP addresses | United States |
| Google LLC (Google Ads) | Advertising conversion tracking | Anonymized conversion events, IP addresses | United States |
| Twilio Inc. | SMS and voice call delivery | Phone numbers, SMS content, call metadata | United States |
| Stripe Inc. | Payment processing | Billing information | United States |
| Amazon Web Services (AWS) | Cloud infrastructure | All platform data | United States |
AI Voice Processing
Ortuas uses AI voice processing technology integrated through GoHighLevel. The specific AI model providers used may vary. Ortuas ensures that all AI voice processing subprocessors are bound by appropriate data processing agreements and do not retain call audio or transcripts beyond what is necessary.
Changes to This List
Ortuas will provide at least 14 days advance notice of any material changes to this subprocessor list via email to account administrators. Clients may object to new subprocessors within 14 days by contacting [email protected].
Questions About Our Policies?
Ortuas LLC · 13359 N Highway 183, Suite 406-171, Austin, TX 78750
Email: [email protected] · Phone: (830) 360-9929